Big Beer Gets Bigger

Big Beer Gets Bigger
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It’s official – the world’s two largest beer companies, AB InBev and SABMiller, have combined forces, with the US$104 billion merger marking the largest such deal in consumer products history. “As a truly global brewer, we will be able to achieve more together than each of us could separately,” remarked Carlos Brito, the CEO of AB InBev, which owns hundreds of brands including Budweiser, Corona, Stella Artois, Beck’s, Hoegaarden and Leffe. In August, it was announced that about 5,500 jobs, or 3% of the combined entity’s global workforce, would be cut over three years post-merger. The company will keep the AB InBev name and will retain its headquarters in Belgium.

Only a week after the big announcement, the acquisition spree continued as AB InBev announced the purchase of the largest homebrewing suppliers in the US, Northern Brewer and Midwest Supplies, for an undisclosed sum, followed a few weeks later by the acquisition of Karbach Brewing in Houston, Texas. Clearly not resting on its laurels…

ab-inbev.com

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