Just prior to the September 20 acquisition, Americraft’s portfolio of all-US beer brands included acclaimed labels such as Founders, Kona, Anchor, Jolly Pumpkin, Iron Fist, Lost Coast, Shmaltz/He’Brew, Widmer Brothers, Omission, Original Sin and The Lost Abbey, as well as Wyoming Whiskey and Fruitlab liqueurs.
For Bestbev, this means their first foray into American brews. Bestbev’s global portfolio includes Thornbridge, Siren and Black Isle (all UK), Yo-Ho (Japan), Napoleone & Co (Australia) and Brewlander (Singapore/Cambodia).
Don’t fret, as you’ll still see the same familiar faces: Americraft’s Laurie Goldberg will become a shareholder and managing director at Bestbev in a full-time capacity. The resulting post-acquisition portfolio has yet to be announced; the full-time staff count will remain at less than 10.
Public statements from Bestbev’s Shaheen Budhrani and Laurie follow. (Full disclosure: Shaheen is also one of the co-founders of Coaster.)
“Bestbev started as a passion project to see if we could make an impact on the drinking culture in Hong Kong. Four years later, we have the pleasure of working with some of the finest breweries in the world and supplying their beers to some of the best bars, restaurants, and hotels in the city.
We are excited to announce today that Bestbev has acquired the AmeriCraft Imports brand and portfolio. The partners involved – Shaheen, Shakib, Arnold and Laurie – saw an opportunity to bring together our complementary portfolios in order to offer our customers greater variety of products and improve efficiencies within the organization.
The acquisition will see Laurie Goldberg become a shareholder and Managing Director at Bestbev, and continue to work full-time alongside Shaheen Budhrani in growing the craft beer movement in Hong Kong.
Over the next two weeks, Laurie and Shaheen will be reaching out to you personally to answer any questions you may have about the acquisition and how we can bring a stronger, more diverse craft beer portfolio to your customers.
We would like to thank everyone that has continued to support both Bestbev and AmeriCraft Imports, without whom this acquisition and next phase of growth would not have been possible.”
—Shaheen Budhrani, Business Development Director, Bestbev
“I started AmeriCraft over five years ago with a mission to bring the craft beers that I loved, and the vibrant beer scene that I experienced in the U.S., to Hong Kong. The craft beer industry in Hong Kong has come a long way since then and I have been proud to have been a part of it. The time has now come for us to take the next step in achieving our mission of bringing the best craft beers to Hong Kong consumers.
I am delighted to announce today that my friends at Bestbev have acquired the AmeriCraft Imports brand and portfolio. The Bestbev partners – Shaheen Budhrani, Shakib Pasha, and Arnold Lee – and I saw an opportunity to bring together our complementary portfolios in order to offer our customers a greater variety of products along with the highest level of service that both companies pride ourselves upon.
I will become a shareholder and Managing Director at Bestbev, and continue to work full-time alongside Shaheen, Bestbev’s Director of Business Development, in growing the craft beer movement in Hong Kong.
Starting tomorrow, September 21, you will be able to find all of your favorite AmeriCraft beers and ciders on Bestbev’s online retail shop, www.bestbevhk.com as well as Bestbev’s excellent range of beers and ciders from around the world. In the meantime, enjoy 50% off all products on our website until midnight on September 20! Enter FAREWELL at checkout to redeem the discount.
AmeriCraft Beer Club members will continue to receive their monthly shipments, and I will be reaching out to each member individually to discuss details.
Thank you so much for all the business and support you have given to AmeriCraft and me personally over the past five years. It has truly been a pleasure and I look forward to continuing to supply you with excellent craft beers and ciders through Bestbev, and to seeing you all at future Bestbev events!
—Laurie Goldberg, Founder, AmeriCraft Imports